My Content Marketing Email

I’ve been doing content marketing since I started my business back in 2014. I love it. I even wrote a book about blogging way back in 2018 and have delivered countless talks, presentations, and training sessions on the subject. But this year, I decided to start a new experiment.

At the end of 2024, I was creating content for three different businesses, and I was trying to share updates from a single email account. I needed to separate the content and my email list.

I also wanted a place to share content that wasn’t business-related - I wanted to write about things that interested me or were important to me. I tried Medium for a couple of weeks, but ran into some problems so I was looking for an alternative.

Substack seemed to be the one most people were talking about, but Beehiiv and Ghost were also getting great feedback. I had no idea which would be best for me - they all had different pricing structures and features. They all sounded good. So why not try all three?

I had three websites with three target audiences, and now I’d found three platforms - it seemed like a no-brainer. But rather than just set them up and quietly get on with it, I decided to share my experiment with the world.

What to expect from my weekly emails

I share the good stuff and the not-so-good stuff, the successes, the challenges, the mistakes, the learning. Everything.

✔️Setting up and using the platforms
✔️Feature updates and guides
✔️Strategies for attracting subscribers
✔️Building a paid membership
✔️Monetisation opportunities
✔️Content ideas, planning and creation
✔️Sharing and repurposing content
✔️Tips on growing a newsletter
✔️Content marketing insights and ideas
✔️Learnings, mistakes and results

If you’re interested in writing or content marketing, are considering using email to promote your products and services, or are looking for an additional revenue stream, these emails are for you.

You’ll receive an email from me every Friday with a round-up of what I’ve been doing, what worked and didn’t work, things I’ve learnt, resources I’ve found useful, and the results I’ve been getting.

I will also occasionally promote my paid products and services (got to make a living somehow).

Everything I share is written by me personally, and I will always be honest about my results.

I could be exhausted and broke by the end of the year. I could be making millions as a content marketer. Or I could be somewhere in between.

If you want to find out which, hit subscribe and follow my journey.