My Content Marketing Experiment
An experiment to set up, launch, grow and monetise publications on Beehiiv, Substack and Ghost. Subscribe for updates on progress and results.
Latest Posts
Posting with Purpose
Using social media to grow your email list
What Makes A Good Sign-Up Page?
How to create landing pages for lead magnets
Should You Bother With Seasonal Content?
Is it too early to mention Christmas?
Sacking off Substack & Upping my Ghost Game
Upgrades, in-depth articles, and a change of plans.
Analytics: Boring or Beneficial
What can you learn from the data and how can you use it to your advantage?
The Pros and Cons of Writing on Medium
And how Medium compares with other platforms
Could Ghost 6.0 Be A Game Changer?
Ghost is now part of the social web (and notes are a thing)
Using AI To Generate Content
How easy is it for non-techy people to make good content with free AI tools?
Let's Talk About Lead Magnets
Are they still useful for growing an email list?
Where to Find Content Ideas
And how to put a unique spin on things
7 Places To Share Your Content For Free
How to get your blogs and articles in front of more people
Playing Around With Beehiiv's New Website Builder
And tidying up my site
Featured
Sep 4, 2025
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21 min read
Everything You Need to Know About Using Substack
Thinking about setting up a Substack? Read this first
May 1, 2025
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18 min read
Beehiiv V Substack V Ghost: Feature Comparison
How do the three platforms compare?
Apr 4, 2025
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11 min read
How to Set Up an Automation on Beehiiv
A step-by-step guide.
Mar 5, 2025
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15 min read
Setting Up Your Substack Account
And launching your first publication.
Jan 24, 2025
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10 min read
How to Set Up a Beehiiv Account From Scratch
And send your first subscriber email
Jan 10, 2025
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10 min read
Comparing Pricing Structures
Beehiiv v Substack v Ghost: What's free and what do you have to pay for?
Monthly Results
Oct 3, 2025
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8 min read
September Round-Up: Results So Far
The results so far, my thoughts on each platform, and focus for the month ahead.
Aug 29, 2025
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10 min read
August Round-Up: Results So Far
The results so far, my thoughts on each platform, and focus for the month ahead.
Aug 1, 2025
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11 min read
July Round-Up: Results So Far
The results so far, my thoughts on each platform, and focus for the month ahead.
Jun 27, 2025
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9 min read
June Round-Up: Results So Far
The results so far, my thoughts on each platform, and focus for the month ahead.
May 30, 2025
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13 min read
May Round-Up: Results So Far
The results so far, my thoughts on each platform, and focus for the month ahead.
May 2, 2025
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14 min read
April Round-Up: Results So Far
The results so far, my thoughts on each platform, and focus for the month ahead.