My Content Marketing Experiment

An experiment to set up, launch, grow and monetise publications on Beehiiv, Substack and Ghost. Subscribe for updates on progress and results.

Latest Posts

The Pros and Cons of Writing on Medium

And how Medium compares with other platforms

Could Ghost 6.0 Be A Game Changer?

Ghost is now part of the social web (and notes are a thing)

July Round-Up: Results So Far

The results so far, my thoughts on each platform, and focus for the month ahead.

Using AI To Generate Content

How easy is it for non-techy people to make good content with free AI tools?

Let's Talk About Lead Magnets

Are they still useful for growing an email list?

Where to Find Content Ideas

And how to put a unique spin on things

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Featured

Apr 4, 2025

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11 min read

How to Set Up an Automation on Beehiiv

A step-by-step guide.

Lisa Slater

May 1, 2025

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18 min read

Beehiiv V Substack V Ghost: Feature Comparison

How do the three platforms compare?

Lisa Slater

Jan 10, 2025

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13 min read

Comparing Pricing Structures

Beehiiv v Substack v Ghost: What's free and what do you have to pay for?

Lisa Slater

Mar 5, 2025

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15 min read

Setting Up Your Substack Account

And launching your first publication.

Lisa Slater

Jan 24, 2025

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10 min read

How to Set Up a Beehiiv Account From Scratch

And send your first subscriber email

Lisa Slater

Monthly Results

Aug 1, 2025

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11 min read

July Round-Up: Results So Far

The results so far, my thoughts on each platform, and focus for the month ahead.

Lisa Slater

Jun 27, 2025

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9 min read

June Round-Up: Results So Far

The results so far, my thoughts on each platform, and focus for the month ahead.

Lisa Slater

May 30, 2025

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13 min read

May Round-Up: Results So Far

The results so far, my thoughts on each platform, and focus for the month ahead.

Lisa Slater

May 2, 2025

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14 min read

April Round-Up: Results So Far

The results so far, my thoughts on each platform, and focus for the month ahead.

Lisa Slater

Mar 28, 2025

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11 min read

March Round-Up: Results So Far

The results so far, my thoughts on each platform, and focus for the month ahead.

Lisa Slater

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