Make Your Copy Count

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Latest Posts

What is a Marketing Mentor?

Do you need one, what should you look for, and how can you get the most from them?

What's Hiding In Your Content Closet?

Why you should be resharing, recycling and repurposing your best content (and how to do it).

Social Media Content Ideas

The three types of content you should be posting to attract, nurture and convert your ideal clients.

10 Tips for Better Website Copy

If your website copy doesn’t do its job, then it doesn’t matter how well-built your site is or how amazing it looks, you won’t get those conversions.

5 Stages to Creating Effective Sales Copy & Marketing Content

Why rush the writing process and end up with something mediocre when you could take your time and create the perfect message?

Are Your Emails Putting People Off?

Could you be losing business because of your generic sales emails, poor proposals, or overzealous nurture campaigns?

7 Content Marketing Tips for Beginners

How to get started with content marketing

How to Get Your Content Seen (by the Right People)

You don’t want your content to get seen by just anybody – you want it to get seen by the right people. Don’t focus on likes and comments – focus on conversions.

What is Content Marketing?

What is content marketing? How does it work? And is it worth the effort? There’s more to content marketing than sticking a couple of videos on Facebook.

Overcome Your Content Creation Procrastination

A simple guide to beating procrastination, overcoming writer’s block and getting down to the hard work of actually turning ideas into content.

My 2025 Content Marketing Experiment

My findings and feelings after 12 months of using Beehiiv, Substack & Ghost. What did I learn, what did I love, and what would I do differently?

Is Video Content Better than Written Content?

Should you invest your time and effort into creating videos rather than writing content for your audience?

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90-Minute Consultation

My 90-minute sessions are the ideal starting point if you know you need marketing support, but aren’t sure what you need, or you need help with something specific like your website, blog, sales copy, email or social media posts.

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Ongoing Mentoring

Get one-to-one mentoring on a rolling basis without making long-term commitments or big upfront investments. This is ideal if you know you need ongoing marketing guidance and support, but you also need flexibility.

12-Week Programme

My 12-week programme is ideal if you want a high level of bespoke support. By the end of our time together, you’ll have a clear marketing strategy and the confidence to attract, nurture and convert the clients you want.