Archive

Dive into a collection of past posts and rediscover timeless content.

Blogging

Apr 1, 2026

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28 min read

The Basics of Blogging

Are you new to the world of blogging? Confused about the different blog types and blog formats? Wondering how to write your blog posts or where to share them? This article covers the basics to get you started.

Lisa Slater

Free content

"How Can I Get My Team to Create Better Content?"

Mar 25, 2026

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9 min read

"How Can I Get My Team to Create Better Content?"

Whether your team lack motivation, confidence, direction, skill or something else, there are steps you can take to fix the problem.

Lisa Slater

Email marketing

Why Every Small Business Needs an Email List

Mar 18, 2026

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9 min read

Why Every Small Business Needs an Email List

If you've been telling yourself writing regular emails will be too much extra work or that nobody wants to read your mundane company updates, it might be time to rethink your priorities.

Lisa Slater

Free content

Copywriting Training is the Best Marketing Investment for Small Businesses

Mar 11, 2026

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17 min read

Copywriting Training is the Best Marketing Investment for Small Businesses

You might think your copy isn’t important, but it can make the difference between landing an amazing client or putting a prospect off working with you forever.

Lisa Slater

Free content

Mar 4, 2026

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18 min read

What is a Marketing Mentor?

Do you need one, what should you look for, and how can you get the most from them?

Lisa Slater

Free content

Feb 25, 2026

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6 min read

What's Hiding In Your Content Closet?

Why you should be resharing, recycling and repurposing your best content (and how to do it).

Lisa Slater

Free content

Feb 18, 2026

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18 min read

Social Media Content Ideas

The three types of content you should be posting to attract, nurture and convert your ideal clients.

Lisa Slater

Copywriting

Feb 11, 2026

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6 min read

10 Tips for Better Website Copy

If your website copy doesn’t do its job, then it doesn’t matter how well-built your site is or how amazing it looks, you won’t get those conversions.

Lisa Slater

Copywriting

5 Stages to Creating Effective Sales Copy & Marketing Content

Feb 4, 2026

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10 min read

5 Stages to Creating Effective Sales Copy & Marketing Content

Why rush the writing process and end up with something mediocre when you could take your time and create the perfect message?

Lisa Slater

Email marketing

Jan 28, 2026

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7 min read

Are Your Emails Putting People Off?

Could you be losing business because of your generic sales emails, poor proposals, or overzealous nurture campaigns?

Lisa Slater

Archive

Dive into a collection of past posts and rediscover timeless content.

The Basics of Blogging

"How Can I Get My Team to Create Better Content?"

Why Every Small Business Needs an Email List

Copywriting Training is the Best Marketing Investment for Small Businesses

What is a Marketing Mentor?

What's Hiding In Your Content Closet?

Social Media Content Ideas

10 Tips for Better Website Copy

5 Stages to Creating Effective Sales Copy & Marketing Content

Are Your Emails Putting People Off?

Make Your Copy Count Weekly EmailMarketing tips and advice for business owners who do their own marketing.

Make Your Copy Count
Weekly Email

Marketing tips and advice for business owners who do their own marketing.