If you've been telling yourself writing regular emails will be too much extra work or that nobody wants to read your mundane company updates, it might be time to rethink your priorities.
Copywriting Training is the Best Marketing Investment for Small Businesses
You might think your copy isn’t important, but it can make the difference between landing an amazing client or putting a prospect off working with you forever.
How to Get Your Content Seen (by the Right People)
You don’t want your content to get seen by just anybody – you want it to get seen by the right people. Don’t focus on likes and comments – focus on conversions.
What is content marketing? How does it work? And is it worth the effort? There’s more to content marketing than sticking a couple of videos on Facebook.
Before you rush off to follow some generic marketing advice you’ve seen online, do a bit of research into the person giving it – are they the right person to take advice from?
When people claim blogging is dead, what they really mean is they aren’t a fan of blogs or blogging is no longer what it used to be. Blogging isn't dead - it's just changing.